title
Spordiürituse tarbijate motiivid Soomes
Sport Event Consumer Motives in Finland
author
Alanen, Jussi Valtteri
keywords
sport events
sport event consumers’ motives
affiliation
achievements
emotions
efficient marketing
bachelor's theses
supervisor
Arvola, René
defence date
20.01.2016
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing