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title
Influencer turunduse mõju Soome noorte ostukäitumisele
Effects of influencer marketing on Finnish youths purshasing behavior
author
Mäntyharju, Emilia
keywords
bakalaureusetööd
social media
influencer marketing
consumer
consumer behavior
purchasing decision
purchasing behavior
youth
bachelor's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
16.01.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration
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