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title
Brändi mõju karastusjookide ostmisele
Brand influence in soft drink buying
author
Överus, Eerik
keywords
brändi tuntus
karastusjoogid
Coca-Cola
ostukäitumine
reklaam
supervisor
Parts, Oliver
defence date
17.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing
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