title
Kasutajate kaasamine turundusse sisuloojatena
Engaging users as content creators in marketing
author
Hangasjärvi, Aleksi Johannes
keywords
user generated content
social media
campaigns
marketing
bachelor's theses
bakalaureusetööd
supervisor
Riivits-Arkonsuo, Iivi
defence date
06.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration