title
Müügitulemuste edendamine viirusturunduse abil: Old Spice’i juhtum
Using viral marketing to drive sales: case study of Old Spice
author
Rana, Md Sohel
keywords
viral marketing
advertising
traditional marketing campaigns
increasing sales
master's theses
magistritööd
supervisor
Wahl, Mike Franz
defence date
31.05.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration