title
Lapsevanema ja juhtivate tööstusettevõtete turunduse mõju laste meedia-kirjaoskusele
Impact of Parents and Leading Industry Marketing in Childrens Media Literacy
author
Kokkonen, Kati Mikaela
keywords
qualitative analysis
in-depth interviews
brand marketing
media literacy,advertising responsibilities
advertising to children
consumer behaviour
education theories
bachelor's theses
bakalaureusetööd
supervisor
Kaljund, Kristel
defence date
02.06.2017
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
Accessible in TTÜ network
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration