title
Alkoholi telereklaamide mõju tarbijate ostuotsustusprotsessile
Alcohol television advertising influence on consumers purchasing decision process
author
Kaasiku, Kristiina
keywords
tarbija ostuotsustusprotsess
alkoholitarbimine
alkoholi reklaam
magistritööd
consumers purchasing decision process
alcohol consumption
alcohol advertising on television
master's theses
supervisor
Parts, Oliver
defence date
09.06.2016
language
est
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
Accessible in TTÜ network
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing