title
Eesti tarbija hoiakud ja e-kirja kaasatus tehisintellekti loodud reklaami suhtes
Estonian consumers attitudes and email engagement towards AI-generated advertising
author
Valk, Henri
keywords
magistritööd
sotsiaalmeedia turundus
e-kirja kaasatus
tehisintellekti loome
tarbija hoiakud
kaasatus
masters thesis
social media marketing
email inclusion
creating artificial intelligence
consumer attitudes
engagement
supervisor
Koppel, Tarmo
Arvola, René
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration