title
Tarbijate motiivid Kärcheri toodete ostmisel
Consumer motives bying Kärcher products
author
Torma, Kaupo
keywords
tarbijate vajadused ja soovid
motivatsioon
Maslow vajaduste hierarhia
Kärcher
puhastusmasinad
magistritööd
consumer needs and wants
motivation
Maslows hierarchy of needs
Kärcher
cleaning machines
master's theses
supervisor
Parts, Oliver
defence date
05.06.2019
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration