title
Eetiline arusaam ja tarbija käitumine seoses rohelise märgise ja rohepesu turundusega
Ethical perception and consumer behavior regarding green label and greenwashing marketing
author
Esha, Amena Siddika
keywords
Green-label marketing
greenwashing marketing
ethical perception
consumer awareness
consumer behavior
bachelor's theses
bakalaureusetööd
tarbijakäitumine
turundus
roheline majandus
supervisor
Salm, Eliis
defence date
16.01.2024
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration