title
Emotsionaalse turundussisu seos ostuvalmiduse ja usaldusega autode turul
Relationship between emotional marketing content, willingness to buy and consumer trust in the automotive market
author
Karjamaa, Oto-Ben
keywords
bakalaureusetööd
turundus
ostmine
tarbijakäitumine
autod
bachelor's theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
08.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration