title
Bännerreklaami roll tarbijate ostuotsustusprotsessis
The role of banner ads in consumers buying decision process
author
Tiik, Helerin
keywords
tarbijakäitumine
ostmine
reklaam
magistritööd
consumer buying decision process
stages of buying decision process
banner ad
online marketing
consumer behaviour
generational theory
master's theses
supervisor
Parts, Oliver
defence date
01.06.2018
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration