title
Z-põlvkonna suhtumine sotsiaalmeedia turunduskommunikatsiooni
Attitudes of the Generation Z in the context of social media marketing communications
author
Castrén, Susanna Sofia
keywords
Generation Z
Attitudinal Studies
Social Media
Marketing Communications
Z-põlvkond
sotsiaalmeedia
turundus
bakalaureusetööd
bachelor's theses
supervisor
Durst, Susanne
defence date
07.06.2022
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration