title
Eritüüpi kampaaniate roll tarbijate impulsiivsele ostmisele rõivaste e-kaubanduses
The role of different campaign types on consumer impulse buying in clothing e-commerce
author
Kaasik, Aveliina
keywords
e-kaubandus
kampaaniad
tarbijakäitumine
bakalaureusetööd
online clothing market
different campaign types
impulsive buying behavior
bachelor's theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
05.06.2025
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration