title
Tarbijate hoiakud tehisintellekti loodud reklaamide suhtes
Consumer attitudes towards artificial intelligence-generated ads
author
Umal, Merlissa
keywords
tarbijate hoiakud
tehisintellekt reklaamis
tarbijate usaldus
ostukavatsus
bakalaureusetööd
consumer attitudes
artificial intelligence in advertising
consumer trust
purchase intention
bachelors theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
09.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration