title
Brändingu roll energiajookide tarbijakäitumises Soome üliõpilaste poolt tajutuna
The perceived role of branding in consumer behavior within the energy drink industry among Finnish university students
author
Vähäkangas, Herman Mikael
keywords
energy drinks
attitudes
branding
theory of planned behavior
consumption
communication
differentiation
bakalaureusetööd
bachelor's theses
supervisor
Kaljund, Kristel
defence date
08.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration