title
Tehisintellekti juhitud turunduskanalite roll kiirmoe tarbijate hulgas Eestis ja Hispaanias
The role of marketing channels driven by artificial intelligence in consumer purchase decisions towards fast fashion products in Estonia and Spain
author
Repina, Darja
keywords
tehisintellekt
turundus
mood
Eesti
Hispaania
magistritööd
master's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
02.06.2022
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration