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title
Nais- ja meestarbijate motiivid kosmeetika ostmisel ja kasutamisel
The role of both male and women consumers motives when buying and using cosmetics
author
Vanaveski, Astrit
keywords
tarbija
tarbijakäitumine
ostumotiiv
motivatsioon
kosmeetika
ilutooted
bakalaureusetööd
consumer
consumer behavior
buying motive
motivation
cosmetics
beauty products
bachelor's theses
supervisor
Parts, Oliver
defence date
04.06.2018
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration
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