title
Naistarbijate hedoonilised ja utilitaarsed motiivid allahindlusperioodidel rõivaste ostmise näitel
Hedonic and utilitarian motives of female consumers during sales periods on the example of apparel purchases
author
Nurk, Kadri
keywords
magistritööd
motiivid
tarbijakäitumine
naised
faktoranalüüs
hedonic motives
utilitarian motives
sales periods
female consumers
factor analysis
master's theses
consumer behavior
supervisor
Parts, Oliver
defence date
11.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing