title
Soome tarbijate ostukäitumine loomse ja taimse piima ostmisel
Consumer buying behavior of Finnish consumers when buying dairy milk and plant-based milk alternatives
author
Vire, Alisa Wilhelmina
keywords
Consumer buying behavior
factors affecting purchase decision
dairy milk
plantbased alternatives
tarbijakäitumine
piim
piimaasendajad
Soome
bakalaureusetööd
bachelor's theses
supervisor
Salm, Eliis
defence date
07.06.2022
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration