title
Vanussurve Eesti turunduses ja hoiakud visuaalses reklaamis kasutatavate modellide suhtes
Ageism in Estonian marketing and attitude towards models used in visual advertising.
author
Saluste, Jaana
keywords
vanuseline diskrimineerimine
hoiakud
modellid
reklaam
magistritööd
age pressure
ageism
attitudes
older models
visual advertising
master's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
06.06.2019
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration