title
Lühivideo strateegilise kasutamise raamistik turunduskommunikatsioonis Eesti brändide kogemuse põhjal
Framework for the strategic use of short-form video in marketing communication based on the experience of Estonian brands
author
Sõmer, Sander
keywords
magistritööd
videod
turunduskommunikatsioon
master's theses
short-form video
marketing communication
strategic use of short-form video
uses and gratifications theory
supervisor
Jasinski, Kristjan
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration