title
The Effects of Cosmopolitanism on Estonian and Slovenian Consumer Choice Behavior of Foreign versus Domestic Products
Kosmopolitismi mõju Eesti ja Sloveenia tarbijate ostukäitumisele välismaiste versus kodumaiste toodete valikul
author
Parts, Oliver
keywords
cosmopolitanism
foreign product purchase behavior
foreign product purchase intentions
consumer ethnocentrism
knowledge of brand origins
dissertations
kosmopolitism
välismaiste toodete ostmine
välismaiste toodete ostukavatsused
tarbija etnotsentrism
brändi päritolumaa teadlikkus
dissertatsioonid
publisher
TUT Press
supervisor
Vihalem, Ann
Vida, Irena
defence date
09.12.2011
identifier
ISBN 9789949231966 (publication)
ISBN 9789949231973 (pdf)
ISSN 14064782
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration