title
Edukas teenuse heastamine ja selle mõju brändilojaalsusele paketireisi näitel
Successful service recovery and its impact on brand loyalty: the example of a package holiday
author
Pärje, Nele
keywords
brändilojaalsus
teenuse heastamine
reisibürood
brand loyalty
service recovery
travel agencies
supervisor
Arvola, René
defence date
11.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing