title
Reklaamiväsimuse roll tudengite ostukavatsustes rõivaste e-poodide valikul
The role of advertising fatigue in students` purchase intentions when choosing online clothing stores
author
Sokk, Tanel
keywords
reklaam
bakalaureusetööd
rõivastus
tarbijakäitumine
e-poed
üliõpilased
bachelor's theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
19.01.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration