title
Tarbimiskultuuri mõju hinnatundliku tarbija hoiakutele Eesti jaekaubanduses.The effect of consumer culture on price sensitive consumer attitudes in Estonian retail trade
author
Lehemets, Leiki
keywords
magistritööd
tarbimiskultuur
tarbimine
jaekaubandus
hoiakud
hinnatundlikud tarbijad
consumer culture
consumption
retail trade
attitudes
price sensitive consumers
master's theses
supervisor
Kaljund, Kristel
defence date
04.06.2019
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration