title
Turu sisenemise strateegiate eduka realiseerimise võtmetegurid B2B-orienteeritud IT-teenuste ettevõtetes
Key factors in the successful implementation of go-to-market strategies for B2B-oriented IT services companies
author
Tolstouhhov, Jevgeni
keywords
turule sisenemise tõhusus
B2B IT-teenuste ettevõtted
turule sisenemise edutegurid
magistritööd
konkurentsieelis
go-to-market effectiveness
B2B IT services firms
go-to-market success factors
masters theses
competitive advantage
supervisor
Toding, Martin
study program
Ettevõtlik juhtimine MBA
Entrepreneurial Management MBA
defence date
13.01.2026
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration