title
Traditsioonilisest logost emotsionaalseks brändiks - rebrändingu seos kliendikogemusega CV-Online Estonia OÜ näitel
From a Traditional Logo to an Emotional Brand - Connection between Rebranding and Customer Experience (based on the Example of CV-Online Estonia OÜ)
author
Haho, Marita
keywords
turundus
brändid
rebränding
kliendikogemus
strateegia
diplomitööd
marketing
brands
rebranding
customer experience
strategy
diploma theses
supervisor
Tõru, Olev
defence date
06.06.2018
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration