title
Tajutud usaldusväärsuse ja ostukavatsuse kujunemine sotsiaalmeedias toidulisandite näitel
How perceived credibility and purchase intention are shaped in social media: case of dietary supplements
author
Keller, Marian
keywords
magistritööd
usaldusväärsus
tarbijakäitumine
toidulisandid
sotsiaalmeedia
master's theses
perceived credibility
purchase intention
dietary supplements
social media
supervisor
Salm, Eliis
study program
Juhtimine ja turundus
Management and Marketing
defence date
27.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration