title
YouTube reklaamide mõju tarbijate käitumisele TalTech tudengite näitel
Consumer behaviour towards YouTube ads (A case study of TalTech students)
author
Bejide, Stephen Damilola
keywords
consumer behaviour
YouTube advertising
purchase decision
online video advertising
digital advertising
bakalaureusetööd
bachelor's theses
YouTube
tarbijakäitumine
supervisor
Krumm, Kristo
defence date
10.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration