title
Soome tarbijate hoiakud tehisintellekti loodud isikupärastatud soovitustesse
Finnish consumer's attitudes towards AI-generated personalized recommendations
author
Kuronen, Janina Julia Jasmin
keywords
Artificial Intelligence
personalized marketing
social media
digital marketing
consumer attitudes
Finland
tehisintellekt
tarbijakäitumine
bakalaureusetööd
bachelor's theses
supervisor
Durst, Susanne
defence date
06.06.2023
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration