title
Z-generatsiooni ostukanali valiku motiivid mahemärgistusega toidukaupade ostmisel
Generation Z motives for shopping channel choice when purchasing organically labeled food products
author
Veeorg, Karolin
keywords
mahepõllumajandus
Z-põlvkond
ostmine
organic label
Z generation
purchasing channel
magistritööd
master's theses
supervisor
Salm, Eliis
defence date
30.05.2023
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration