title
Kliendi pühendumise areng pangateenustes
The Evolution and Implementation of Customer Engagement to Banking Services
author
Leino, Mona Maria Aleksandra
keywords
retail banking
relationship banking
internet banking
mobile banking
Social Customer Relationship Management (SCRM)
Co-Creation of Value (CCoV)
social media tools
bachelor's theses
bakalaureusetööd
supervisor
Põlajeva, Tatjana
defence date
02.06.2017
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
Accessible in TTÜ network
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Majandusanalüüsi ja rahanduse instituut
Department of Economics and Finance