title
18-23 aastaste noorte motiivid Apple`i brändi tarbimisel
Motives of 18-23 year olds in consuming the Apple brand
author
Sitsi, Annabel
keywords
bakalaureusetööd
brändid
Apple
noored
hedonism
ratsionaalsed ootused
bachelor's theses
supervisor
Krumm, Kristo
study program
Ärindus
Business
defence date
08.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration