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Z-generatsiooni ostuotsust ja brändilojaalsust mõjutavad väärtushinnangud Tallinna Nõmme Gümnaasiumi ja TTÜ Tallinna Kolledži õpilaste näitel - title
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Z-generatsiooni ostuotsust ja brändilojaalsust mõjutavad väärtushinnangud Tallinna Nõmme Gümnaasiumi ja TTÜ Tallinna Kolledži õpilaste näitel. Values Affecting Z-generation’s Buying Decision and Brand Loyalty (based of the Students of Nõmme Gymnasium in Tallinn and Tallinn College of Tallinn University of Technology)
Grauberg, Jonas
2016
diploma theses
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