title
Tarbijate motiivid matusebüroo valikul ja nende roll matuseorganisatsioonide juhtimisel
Consumers motives in choosing a funeral service provider and their role in the management of funeral organizations
author
Maldre, Lauri
keywords
magistritööd
motiivid
tarbijakäitumine
matused
master's theses
rational motives
emotional motives
consumer behavior
funeral
supervisor
Parts, Oliver
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration