title
Ajuvammi stiilis turundussisu roll noorte tarbijate toimetulekustrateegiate ja käitumusliku kavatsuse kujunemisel
The role of brain rot style marketing content in shaping young consumers coping strategies and behavioral intentions
author
Jaani, Karolin
keywords
videod
tarbijakäitumine
noored
magistritööd
master's theses
Short-form video
Persuasion knowledge model
Theory of planned behavior
Behavioural intention
Brain rot
supervisor
Ojasoo, Merle
Jasinski, Kristjan
study program
Juhtimine ja turundus
Management and Marketing
defence date
27.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration