title
Tenniseharrastajate segmentimine nende motiivide põhjal vaba aja tegevuses
Segmenting of recreational tennis players based on their motives in leisure activity
author
Lissmann, Kert Kevin
keywords
magistritööd
vaba aeg
tennis
motivatsioon
tarbijakäitumine
segmendiaruandlus
master's theses
leisure time
tennis hobby
motivation
consumer motives
segments
supervisor
Riivits-Arkonsuo, Iivi
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration