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title
Rohepesu fenomen: noorte Soome naiste ostuotsuse sisevaade
The greenwashing phenomenon: An insight into young Finnish female purchase decision making
author
Grönroos, Yesim Alexandra
keywords
Greenwashing
fashion industry
consumer behaviour
sustainability
moetööstus
rohepööre
tarbijakäitumine
bakalaureusetööd
bachelor's theses
Soome
supervisor
Riivits-Arkonsuo, Iivi
defence date
12.01.2022
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration
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