title
Emotsionaalse turundussisu seos ostuvalmiduse ja usaldusega autode turul
Relationship between emotional marketing content, willingness to buy and consumer trust in the automotive market
author
Karjamaa, Oto-Ben
keywords
bakalaureusetööd
emotsionaalne turundussisu
ostuvalmidus
tarbija usaldus
autoturg
Spearmani korrelatsioon
bachelors theses
-
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
08.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration