title
Ettevõtete strateegilise otsustusprotsessi kujunemine ja väärtuspõhiste suhete arendamine spordivaldkonna sponsoreerimisel
The formation of corporate strategic decision-making process and the development of value-based relationships in sport sponsorship
author
Valting, Keijo
keywords
sponsoreerimine
ettevõtted
magistritööd
sponsorship
strategic decision-making process
value-based relationship
sponsorship motives
master's theses
supervisor
Ojasoo, Merle
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration