title
Ilmajäämishirmu roll tarbijate ostukavatsuse kujunemisel digiturunduse kontekstis
The Role of Fear of Missing Out in Shaping Consumers Purchase Intentions in the Context of Digital Marketing
author
Jaanson, Rahel
keywords
bakalaureusetööd
ilmajäämishirm
nappus
ostukavatsus
digiturundus
bachelors theses
fear of missing out
scarcity
purchase intention
digital marketing
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
08.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration