title
Reklaamiväsimuse roll tudengite ostukavatsustes rõivaste e-poodide valikul
The role of advertising fatigue in students` purchase intentions when choosing online clothing stores
author
Sokk, Tanel
keywords
reklaamisagedus
bakalaureusetööd
reklaamiväsimus
ostukavatsus
rõivaste e-poed
tudengid
-
bachelors theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
19.01.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration