title
Päritolumaa roll ja maine tarbija ostuotsuse tegemisel Eestis päikesekaitsetoodete näitel
Country of origin's role and reputation on consumer's purchase-decision making in Estonia using the example of sun protection products
author
Dimitrenko, Mary-Carleen
keywords
ostmine
tarbijakäitumine
purchasing decision
consumer behaviour
magistritööd
master's theses
supervisor
Parts, Oliver
defence date
30.05.2023
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration