title
Tarbijate teadlikkus rohepesust ning selle mõju rõivaste ostukavatsusele
Consumers' awareness of greenwashing and its impact on clothing purchase intention
author
Valtson, Krislyn
keywords
teadlikkus
rohepööre
tarbijakäitumine
awareness
greenwsahing
purchasing decision
magistritööd
master's theses
supervisor
Salm, Eliis
defence date
30.05.2023
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration