title
Tarbija ostuotsustusprotsess ehituslike kuivsegude valikul Saint-Gobain Ehitustooted AS näitel
Consumer purchase decision process in purchasing a building premix products on the example of Saint-Gobain Ehitustooted AS
author
Lillemäe, Katri
keywords
ostuotsustusprotsess
eratarbija
äritarbija
ehituslikud kuivsegud
ehitusturg
purchase decision process
private consumer
business consumer
building premix products
construction market
supervisor
Arvola, René
defence date
10.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing