title
Etnotsentrismi mõju Eesti tarbijate ostukäitumisele nahahooldusvahendite näitel
Effect of ethnocentrism on Estonian consumers’ buying behaviour: the example of skin care products
author
Garmatjuk, Kristina
keywords
etnotsentrism
ostukäitumine
nahahooldusvahendid
CETSCALE
kodumaised kaubad
välismaised kaubad,
ethnocentrism
buying behaviour
skin care products
CETSCALE
domestic goods
foreign goods
supervisor
Parts, Oliver
defence date
10.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing