title
Arvustuste roll tarbija hoiakutes kinolevi filmide linastumisel Soome näitel
The role of reviews in consumer attitudes towards theatrical film releases in Finland
author
Hakanen, Maija Tuulikki
keywords
Consumer attitudes
Film reviews
Word-of-mouth
Film marketing
filmid (teosed)
tarbijakäitumine
Soome
bakalaureusetööd
bachelor's theses
supervisor
Arvola, Katrin
defence date
06.06.2023
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration