title
Kliendisuhete haldamise integreeritud infosüsteemi rakendamise analüüs konteinerlaevanduses transpordifirma CMA CGM Estonia OÜ näitel
The analysis of customer relationship management integrated data system application in container shipping by the example of CMA CGM Estonia OÜ transport company
author
Murga, Robert
keywords
kliendisuhete haldamise infosüsteem
CRM
CMA CGM laevaliin
konteinerlaevandus
klienditeenindus
müügianalüüs
moodulid
rapordid
magistritööd
customer relationship management data system
CRM
CMA CGM shipping company
container shipping
customer service
sales analysis
modules
raports
master's theses
supervisor
Güldenkoh, Maret
defence date
02.06.2017
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Eesti Mereakadeemia
Estonian Maritime Academy
subunit
Merenduskeskus
Centre for Maritime Studies