title
Osturiskide ja usaldussignaalide roll B2B kontaktivalmiduse kujunemisel
The role of purchasing risks and trust signals in the development of B2B contact readiness
author
Sarapuu, Karl
keywords
B2B
Kontaktivalmidus
Osturisk
Usaldussignaalid
Tõstetehnika
Contact readiness
Purchasing risks
Trust signals
Lifting equipment
supervisor
Krumm, Kristo
study program
Juhtimine ja turundus
Management and Marketing
defence date
26.05.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration